NEWCASTLE
We knew we weren't going to sell a lot of Newcastle on July 4th.
So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.
We knew we weren't going to sell a lot of Newcastle Brown Ale on America's birthday. So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.
Happy Independence Eve!
CASE STUDY VIDEO
FACEBOOK COVER PHOTO COUNTDOWN
FACEBOOK SOCIAL POSTS
INDEPENDENCE EVE KOOZIE
INDEPENDENCE EVE GIFS
Agency: Droga5
Partners: Chase Kimball, Kevin Weir, Chris Colliton
Creative Director: Scott Bell
