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NEWCASTLE INDEPENDENCE EVE

We knew we weren't going to sell a lot of Newcastle on July 4th.
So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.

We knew we weren't going to sell a lot of Newcastle Brown Ale on America's birthday. So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.
Happy Independence Eve!

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Agency: Droga5
Partners: Chase Kimball, Kevin Weir, Chris Colliton
Creative Director: Scott Bell