We knew we weren't going to sell a lot of Newcastle Brown Ale on America's birthday.

So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.

Happy Independence Eve!

CASE STUDY VIDEO

FACEBOOK COVER PHOTO COUNTDOWN

FACEBOOK SOCIAL POSTS

newcastle_indeve_2_905.jpg

INDEPENDENCE EVE KOOZIE

GCwUKsC.jpg

INDEPENDENCE EVE GIFS

independenceeve1.gif
independenceeve3.gif
independenceeve2.gif

Agency: Droga5
Partners: Chase Kimball, Kevin Weir, Chris Colliton
Creative Director: Scott Bell