Super Bowl Sunday is one of the worst days for drunk driving accidents due to all the parties and drinking that occur during the big game. So, Tostitos, one of the most popular snacks at watch parties, changed its bags to prevent drunk driving that day, creating the first Breathalyzer bag.

And here's the case study video 

CD: Sam Lucchini
CD: Roger Baran
CW: Otto Pajunk
Designer: Lorenz Ortiz