To launch ComfyCush, a brand new super comfy sneaker technology, we set about designing the most comfortable version of life’s most uncomfortable environment: high school.

Highlights included: a performance by The Soul Tigers marching band, Lil’ Wayne, history class taught by Tony Alva, turning detention into a black light bar, Lil’ Wayne, yearbook photos, test tube shots in Science Class, the cafeteria serving hot dogs and square pizza, not getting in trouble for tagging walls and Lil’ Wayne.

ECD: Erwin Federizo
CD: Matt Even
AD: Ako Jefferson
Agency Partner: Set Creative